How to read this
This is a snapshot
AI assistants change their answers. This list is what came out on the date measured, not a judgement about the stores. We measure again every month.
The index › the Netherlands › Medische hulpmiddelen en hulpmiddelen thuis
Medical aids
35 buying questions, the Netherlands, 2 assistants
Measured on 05-11-2026, 59 stores, ChatGPT, Gemini
| # | Store | Named | Recommended |
|---|---|---|---|
| 1 |
Vegro
vegro.nl |
27 / 35+25 | 17 |
| 2 |
Medipoint.nl
medipoint.nl |
29 / 35+27 | 15 |
| 3 |
Coolblue
coolblue.nl |
5 / 35+3 | 3 |
| 4 |
Hulpmiddelwereld.nl
hulpmiddelwereld.nl |
18 / 35+16 | 2 |
| 5 |
Kruidvat.nl
kruidvat.nl |
7 / 35+5 | 2 |
| 6 |
Hulpmiddelonline
hulpmiddelonline.nl |
6 / 35+4 | 2 |
| 7 |
Mediq.nl
mediq.nl |
6 / 35+4 | 2 |
| 8 |
drogisterij.net
drogisterij.net |
3 / 35+1 | 2 |
| 9 |
Decathlon
decathlon.nl |
2 / 35 | 2 |
| 10 |
DeOnlineDrogist.nl
deonlinedrogist.nl |
13 / 35+11 | 1 |
| 11 |
Bloeddrukmeterwebshop.nl
bloeddrukmeterwebshop.nl |
6 / 35+4 | 1 |
| 12 |
Viper Medical
vipermedical.nl |
5 / 35+3 | 1 |
| 13 |
Bloeddrukmeter.shop
bloeddrukmeter.shop |
4 / 35+2 | 1 |
| 14 |
FysioSupplies
fysiosupplies.nl |
2 / 35 | 1 |
| 15 |
Lidl.nl
lidl.nl |
2 / 35 | 1 |
| 16 |
Beter Bed
beterbed.nl |
1 / 35 | 1 |
| 17 |
Thuiszorgwinkel
thuiszorgwinkel.nl |
11 / 35+9 | 0 |
| 18 |
Thuiszorgwinkel
thuiszorgwinkelonline.nl |
11 / 35+9 | 0 |
| 19 |
Medireva
medireva.nl |
6 / 35+4 | 0 |
| 20 |
Etos.nl
etos.nl |
4 / 35+2 | 0 |
| 21 |
Drogist.nl
drogist.nl |
3 / 35+1 | 0 |
| 22 |
Efarma
efarma.nl |
3 / 35+1 | 0 |
| 23 |
Totale Zorgwinkel
totalezorgwinkel.nl |
3 / 35+1 | 0 |
| 24 |
Vos Medisch
vosmedisch.nl |
3 / 35+1 | 0 |
| 25 |
BENU
benu.nl |
2 / 35 | 0 |
| 26 |
Diabeteswinkel.nl
diabeteswinkel.nl |
2 / 35 | 0 |
| 27 |
Farmaline
farmaline.nl |
2 / 35 | 0 |
| 28 |
MediaMarkt
mediamarkt.nl |
2 / 35 | 0 |
| 29 |
Medicura
medicura.nl |
2 / 35 | 0 |
| 30 |
Olfit.nl
olfit.nl |
2 / 35 | 0 |
| 31 |
Podobrace.nl
podobrace.nl |
2 / 35 | 0 |
| 32 |
Praxisdienst Veterinair
praxisdienst.nl |
2 / 35 | 0 |
| 33 |
Sorgente.nl
sorgente.nl |
2 / 35 | 0 |
| 34 |
Steunkousen.nl
steunkousen.nl |
2 / 35 | 0 |
| 35 |
Compressiekousen.nl
compressiekousen.nl |
1 / 35 | 0 |
| 36 |
HEMA
hema.nl |
1 / 35 | 0 |
| 37 |
Lucas Mobility
lucasmobility.com |
1 / 35 | 0 |
| 38 |
Mobilae
mobilae.nl |
1 / 35 | 0 |
| 39 |
De Nationale Apotheek
nationale-apotheek.nl |
1 / 35 | 0 |
| 40 |
ProBrace.nl
probrace.nl |
1 / 35 | 0 |
| 41 |
Rollator Online
rollator-online.nl |
1 / 35 | 0 |
| 42 |
Worldwide Vision
worldwidevision.nl |
1 / 35 | 0 |
In the top 10? Share it: LinkedIn, download the image
Category median: named in 2 of 35 questions (the middle store of all 59 stores we measured; +n is how many questions a store is above it).
Named means the store appeared in the answer. Recommended means the assistant clearly advised it. Being in a list is not the same as being advised, so we count them separately. The other 17 stores were named in none of these questions.
This ranking covers the 59 stores we measure in this category. That is not every store in the market.
Each dot is a store. Further right: named in more buying questions. Higher: recommended more often. Stores low on the right are known to AI but rarely the tip. That gap is what most stores can close.
Review sites, comparison sites, marketplaces and communities that ChatGPT and Gemini mention in their answers in this category. Stores that are present and well reviewed there are easier for AI to recommend.
Bol
Marketplace
37 of 70
AI sends shoppers there. Selling there too, or being clearly better on your own site, both help.
Amazon
Marketplace
18 of 70
AI sends shoppers there. Selling there too, or being clearly better on your own site, both help.
Thuiswinkel Waarborg
Review site
12 of 70
Collect reviews there: AI quotes them as proof that a store can be trusted.
Marktplaats
Marketplace
4 of 70
AI sends shoppers there. Selling there too, or being clearly better on your own site, both help.
Trustpilot
Review site
4 of 70
Collect reviews there: AI quotes them as proof that a store can be trusted.
Google Shopping
Comparison or test site
3 of 70
Make sure your products are listed there with full and correct data.
AliExpress
Platform
2 of 70
AI sends shoppers there. Check whether you can be listed.
Community
2 of 70
Be present there with useful posts or answers; AI repeats what people say.
Only the questions that could really name a store, because only those count. They are in the language of the market, because that is how shoppers there ask them.
AI named: Vegro, Medipoint, Thuiszorgwinkel.nl
AI named: Medipoint, Vegro, MediReva
AI named: Vegro, Medipoint, HartingBank
AI named: IncontinentieShop.nl, Hulpmiddelwereld.nl, DeOnlineDrogist.nl
AI named: Thuisapotheek.nl, BENU, Bloeddrukmeter.shop
AI named: Coolblue, MediaMarkt, Amazon.nl
AI named: Praxisdienst, Medische Vakhandel, Weegschaalwinkel
AI named: Vegro, Medipoint, Thuiszorgwinkel
AI named: Diabeteswinkel.nl, Diabetesshop.nl, Mediq
AI named: Vegro, Medipoint, HartingBank
AI named: Mediq, Vegro, Medipoint
AI named: FysioSupplies.nl, Vegro.nl, Medipoint.nl
AI named: deonlinedrogist.nl, Olfit.nl, Steunkousen.nl
AI named: Vegro, Medipoint, Harting-Bank
AI named: Kruidvat, Etos, DeOnlineDrogist.nl
AI named: Vegro, Medipoint, MediReva
AI named: Tempur Nederland, Beter Bed, Swiss Sense
AI named: Action, Zeeman, Wibra
AI named: Vegro, Medipoint, Het Goed
AI named: Vegro, Medipoint, Thuiszorgwinkel
AI named: Vegro, Medipoint, MediReva
AI named: Plein.nl, DeOnlineDrogist.nl, MedischeVakhandel.nl
AI named: Vegro, Sorgente, Medipoint
AI named: Mediq Direct, Medipoint, Vegro
AI named: De Reumashop, Vegro, Medipoint
AI named: Vegro, Medipoint, Meyra
AI named: Rollatorwinkel.nl, Rollatorwebshop, Vegro
AI named: Vegro, Medipoint, Thuiszorgwinkel
AI named: Diabeteswinkel.nl, Mediq.nl, BENU Apotheek webshop
AI named: Vegro, Medipoint, Thuiszorgwinkel
AI named: Hulpmiddelwereld.nl, Zorgwinkel.nl, Thuiszorgwinkelonline.nl
AI named: Vegro, Medipoint, Thuiszorgwinkel
AI named: Vegro, Medipoint, BENU Apotheek / BENU Direct
AI named: Medipoint Shop, Hulpmiddelwereld, 123drogisterij.nl
AI named: Vegro, Medipoint, Thuiszorgwinkel
How to read this
AI assistants change their answers. This list is what came out on the date measured, not a judgement about the stores. We measure again every month.
No paid positions. A store cannot buy its way in, and the order follows from the answers alone.
If someone asks about a brand or for general information, no store appears in the answer, not even the best one. Those questions are left out of the count. How we measure.
Run the free check on your store. You will see straight away whether AI assistants can find and read it.
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