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Auping in the Krillo Index

When shoppers in the Netherlands ask ChatGPT and Gemini where to buy meubels, is Auping named? This is the answer from our latest monthly measurement, October 2026.

#19

of 86 stores measured

2/35

buying questions where AI names it; the category median is 1

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around Auping

#17	LUMZ	6/35
#18	Albeka.nl	3/35
#19	Auping	2/35
#20	Desko.nl	2/35
#21	Reliving	2/35

See the full ranking for Meubels

What AI says about Auping

“Als je specifiek zoekt naar de langste garantie voor een bank, kast, eettafel of matras, kan de uitkomst anders zijn dan Auping.”

ChatGPT, asked: welke webshop in Nederland heeft de langste garantie op meubels?

“Auping: Biedt levenslange garantie op draad- en framebreuk van spiraalbodems.”

Gemini, asked: welke webshop in Nederland heeft de langste garantie op meubels?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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