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Alternate in the Krillo Index

When shoppers in the Netherlands ask ChatGPT and Gemini where to buy muziekinstrumenten, is Alternate named? This is the answer from our latest monthly measurement, November 2026.

#9

of 50 stores measured

3/35

buying questions where AI names it; the category median is 1

1

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around Alternate

#7Klundert Music3/35 #8Guitar King2/35
#9Alternate3/35
#10Azerty3/35 #11Matthews Muziek3/35
See the full ranking for Muziekinstrumenten

What AI says about Alternate

In the 5 answers that name Alternate, AI mentions: specialist (1x).

“…https://www.coolblue.nl - Alternate, veel mechanische, gaming- en zakelijke toetsenborden.”

ChatGPT, asked: bij welke Nederlandse webshop kan ik een keyboard kopen?

“[Alternate](https://www.alternate.nl) (Gespecialiseerd in pc-onderdelen en gaming gear) Zoek je een specifiek type (bijvoorbeeld een beginnersmodel met lichtgevende toetsen, of juist een professioneel workstation)?”

Gemini, asked: bij welke Nederlandse webshop kan ik een keyboard kopen?

“Alternate.nl, goede voorraadstatus, vaak levering binnen 1–2 werkdagen.”

ChatGPT, asked: welke Nederlandse webshop levert een keyboard zonder lange wachttijd?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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