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Coolblue in the Krillo Index

When shoppers in the Netherlands ask ChatGPT and Gemini where to buy muziekinstrumenten, is Coolblue named? This is the answer from our latest monthly measurement, November 2026.

#5

of 50 stores measured

4/35

buying questions where AI names it; the category median is 1

3

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around Coolblue

#3Dijkmans Muziek10/35 #4Max Guitar8/35
#5Coolblue4/35
#6Music All In8/35 #7Klundert Music3/35
See the full ranking for Muziekinstrumenten

What AI says about Coolblue

In the 6 answers that name Coolblue, AI mentions: fast delivery (5x), wide range (1x).

“…https://www.bol.com ### Computerkeyboard - Coolblue, ruime keuze, duidelijke productinformatie en snelle levering.”

ChatGPT, asked: bij welke Nederlandse webshop kan ik een keyboard kopen?

“[Coolblue](https://www.coolblue.nl) (Goede filters, snelle levering, topservice)”

Gemini, asked: bij welke Nederlandse webshop kan ik een keyboard kopen?

“Dan kun je die direct in je computer pluggen (ideaal via Coolblue of Bax).”

Gemini, asked: welke webshop in Nederland verkoopt studiomicrofoons?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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Is this your store and do you want it out of the index? Email hello@krilloai.com and we remove it the same day.