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Decathlon in the Krillo Index

When shoppers in the Netherlands ask ChatGPT and Gemini where to buy outdoor en kamperen, is Decathlon named? This is the answer from our latest monthly measurement, November 2026.

#2

of 54 stores measured

31/35

buying questions where AI names it; the category median is 1

20

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around Decathlon

#1Bever32/35
#2Decathlon31/35
#3Obelink.nl24/35 #4Bergfreunde15/35
See the full ranking for Outdoor en kamperen

What AI says about Decathlon

In the 55 answers that name Decathlon, AI mentions: low prices (23x), quality (10x), service and advice (7x), trusted (4x), wide range (4x).

“| | Decathlon | Budget en eenvoudige gezinstenten | Quechua Fresh & Black-modellen zijn interessant voor warme zomers.”

ChatGPT, asked: bij welke Nederlandse webshop kan ik het beste een tent kopen voor een gezinsvakantie?

“Waarom: Voor jonge gezinnen of kampeerders met een kleiner budget is Decathlon onverslaanbaar.”

Gemini, asked: bij welke Nederlandse webshop kan ik het beste een tent kopen voor een gezinsvakantie?

“Decathlon, https://www.decathlon.nl Betaalbare kampeer- en wandelspullen, met veel eigen merken zoals Quechua en Forclaz.”

ChatGPT, asked: waar kan ik online kampeeruitrusting kopen in Nederland?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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