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Douglas.nl in the Krillo Index

When shoppers in the Netherlands ask ChatGPT and Gemini where to buy parfum, is Douglas.nl named? This is the answer from our latest monthly measurement, November 2026.

#1

of 64 stores measured

32/35

buying questions where AI names it; the category median is 0

19

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around Douglas.nl

#1Douglas.nl32/35
#2Notino.nl30/35 #3Deloox.nl25/35
See the full ranking for Parfum

What AI says about Douglas.nl

In the 59 answers that name Douglas.nl, AI mentions: trusted (17x), wide range (16x), premium (10x), service and advice (6x), specialist (5x).

“In Nederland kun je online parfum kopen bij onder meer: - Douglas, groot assortiment designer-, niche- en beautymerken; vaak samples en acties.”

ChatGPT, asked: waar kan ik online parfum kopen in Nederland?

“Douglas.nl: De grootste van Nederland.”

Gemini, asked: waar kan ik online parfum kopen in Nederland?

“ICI PARIS XL, vergelijkbaar met Douglas; goed voor bekende designermerken en regelmatig aantrekkelijke kortingsacties of cadeausets.”

ChatGPT, asked: bij welke Nederlandse webshop kan ik het beste eau de toilette kopen?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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