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Action.nl in the Krillo Index

When shoppers in the Netherlands ask ChatGPT and Gemini where to buy reizen en bagage, is Action.nl named? This is the answer from our latest monthly measurement, November 2026.

#9

of 40 stores measured

5/35

buying questions where AI names it; the category median is 1

1

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around Action.nl

See the full ranking for Reizen en bagage

What AI says about Action.nl

In the 6 answers that name Action.nl, AI mentions: low prices (4x), premium (1x), service and advice (1x), quality (1x).

“Hema.nl of Action.nl, budgetopties, vooral geschikt als je niet vaak reist.”

ChatGPT, asked: waar kan ik in Nederland online een handbagage koffer kopen?

“[Action](https://www.action.com) / [Blokker](https://www.blokker.nl): Bieden vaak via hun webshop goedkope instapmodellen aan.”

Gemini, asked: waar kan ik in Nederland online een handbagage koffer kopen?

“Als je zoekt naar de beste prijs-kwaliteitverhouding (dus géén wegwerpexemplaren van de Action of Primark, maar koffers die echt jaren meegaan voor een lage prijs), springen de volgende Nederlandse webshops eruit:”

Gemini, asked: welke Nederlandse webshop heeft de goedkoopste koffers van goede kwaliteit?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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