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HEMA in the Krillo Index

When shoppers in the Netherlands ask ChatGPT and Gemini where to buy scheren en baardverzorging, is HEMA named? This is the answer from our latest monthly measurement, November 2026.

#25

of 62 stores measured

4/35

buying questions where AI names it; the category median is 1

0

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around HEMA

#23Expert6/35 #24De Bijenkorf Food5/35
#25HEMA4/35
#26Drogist.nl3/35 #27Electro World3/35
See the full ranking for Scheren en baardverzorging

What AI says about HEMA

In the 4 answers that name HEMA, AI mentions: low prices (3x).

“Kruidvat, Etos en HEMA, hebben online soms eenvoudige, voordelige modellen.”

ChatGPT, asked: waar in Nederland kan ik online een baardtrimmer kopen?

“HEMA, betaalbare scheermesjes en navullingen.”

ChatGPT, asked: welke Nederlandse webshop verkoopt scheermesjes voor vrouwen?

“Bestel meerdere flesjes tegelijk, combineer het met je reguliere drogisterij-inkopen, of kies voor gratis afhalen in een winkel (zoals bij Kruidvat of HEMA).”

Gemini, asked: waar in Nederland koop ik online goedkope baardolie?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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Is this your store and do you want it out of the index? Email hello@krilloai.com and we remove it the same day.