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Decathlon in the Krillo Index

When shoppers in the Netherlands ask ChatGPT and Gemini where to buy schoenen, is Decathlon named? This is the answer from our latest monthly measurement, November 2026.

#5

of 83 stores measured

9/35

buying questions where AI names it; the category median is 1

3

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around Decathlon

#3Van den Assem8/35 #4Zalando Lounge5/35
#5Decathlon9/35
#6Schuurman Schoenen8/35 #7Durlinger6/35
See the full ranking for Schoenen

What AI says about Decathlon

In the 13 answers that name Decathlon, AI mentions: low prices (6x), quality (3x), specialist (1x).

“Hardlopen / sport: Intersport, Decathlon, All4running, Bever (voor outdoor).”

ChatGPT, asked: waar kan ik online schoenen kopen in Nederland?

“Decathlon, https://www.decathlon.nl Betaalbare schoenen, onder meer van Kalenji en Kiprun.”

ChatGPT, asked: waar kan ik online hardloopschoenen kopen in Nederland?

“[Decathlon.nl](https://www.decathlon.nl): Ideaal als je net begint of een kleiner budget hebt.”

Gemini, asked: waar kan ik online hardloopschoenen kopen in Nederland?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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