#4
of 67 stores measured
The index › the Netherlands › Schrijfwaren en kantoor › HEMA
HEMA in the Krillo Index
When shoppers in the Netherlands ask ChatGPT and Gemini where to buy schrijfwaren en kantoor, is HEMA named? This is the answer from our latest monthly measurement, November 2026.
13/35
buying questions where AI names it; the category median is 2
4
questions where AI recommends it outright
Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.
Around HEMA
See the full ranking for Schrijfwaren en kantoorWhat AI says about HEMA
In the 20 answers that name HEMA, AI mentions: low prices (14x), quality (4x), trusted (2x), service and advice (1x).
“Budget maar goed: Schneider, Stabilo, Pilot of Bic + Oxford of HEMA-notitieblokken.”
ChatGPT, asked: waar kan ik online goede pennen en notitieblokken kopen in Nederland?
“Hema.nl, basisartikelen zoals schriftjes, pennen, planners, labels en opbergoplossingen.”
ChatGPT, asked: bij welke Nederlandse webshop kan ik kantoorbenodigdheden voor thuis bestellen?
“[HEMA](https://www.hema.nl): Ideaal voor stijlvolle, betaalbare basisspullen: planners, schrijfwaren, ringbanden, bureau-organizers en printpapier.”
Gemini, asked: bij welke Nederlandse webshop kan ik kantoorbenodigdheden voor thuis bestellen?
Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.
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See the questions I loseIs this your store and do you want it out of the index? Email hello@krilloai.com and we remove it the same day.