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Makro in the Krillo Index

When shoppers in the Netherlands ask ChatGPT and Gemini where to buy schrijfwaren en kantoor, is Makro named? This is the answer from our latest monthly measurement, November 2026.

#28

of 67 stores measured

2/35

buying questions where AI names it; the category median is 2

1

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around Makro

See the full ranking for Schrijfwaren en kantoor

What AI says about Makro

“Sligro / Makro, vooral interessant als je zakelijk kunt bestellen of grotere hoeveelheden nodig hebt.”

ChatGPT, asked: waar kan ik in Nederland online printeerpapier en kopieerpapier bestellen?

“Makro, voor ondernemers; vaak gunstig voor A4-papier, vuilniszakken, keuken- en schoonmaakartikelen, whiteboardmaterialen en opslag.”

ChatGPT, asked: waar kan ik in Nederland goedkoop in bulk kantoorartikelen kopen?

“Makro: Van alle traditionele groothandels heeft de Makro de grootste kantoorafdeling.”

Gemini, asked: waar kan ik in Nederland goedkoop in bulk kantoorartikelen kopen?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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Is this your store and do you want it out of the index? Email hello@krilloai.com and we remove it the same day.