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De Spellenwinkel in the Krillo Index

When shoppers in the Netherlands ask ChatGPT and Gemini where to buy speelgoed, is De Spellenwinkel named? This is the answer from our latest monthly measurement, October 2026.

of 67 stores measured

2/27

buying questions where AI names it; the category median is 1

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around De Spellenwinkel

#7	Trendy Speelgoed	2/27
#8	ToyChamp.nl	3/27
#9	De Spellenwinkel	2/27
#10	Gras onder je voeten	2/27
#11	Heutink.nl	2/27

See the full ranking for Speelgoed

What AI says about De Spellenwinkel

In the 2 answers that name De Spellenwinkel, AI mentions: service and advice (1x), trusted (1x), specialist (1x).

“Andere goede Nederlandse opties zijn: - De Spellenwinkel, grote selectie moderne bordspellen en deskundig assortiment.”

ChatGPT, asked: welke Nederlandse webshop heeft een groot aanbod aan gezelschapsspellen?

“Bordspellen: kijk ook bij gespecialiseerde spellenwinkels zoals Spellenwinkel.nl, De Spelletjes Vrienden of Bol.com; daar zijn aanbiedingen en deskundige reviews vaak beter.”

ChatGPT, asked: waar kan ik in Nederland online speelgoed kopen voor de beste prijs-kwaliteitverhouding?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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