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Decathlon in the Krillo Index

When shoppers in the Netherlands ask ChatGPT and Gemini where to buy tassen en lederwaren, is Decathlon named? This is the answer from our latest monthly measurement, November 2026.

#5

of 40 stores measured

8/35

buying questions where AI names it; the category median is 2

7

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around Decathlon

#3Bagageonline.nl22/35 #4De Bijenkorf Food16/35
#5Decathlon8/35
#6Bever8/35 #7Coolblue9/35
See the full ranking for Tassen en lederwaren

What AI says about Decathlon

In the 14 answers that name Decathlon, AI mentions: low prices (11x), quality (3x), service and advice (2x), premium (2x).

“Decathlon.nl, beste voor een praktische, betaalbare sportieve weekendtas.”

ChatGPT, asked: bij welke Nederlandse webshop kan ik het beste een weekendtas bestellen

“[Decathlon](https://www.decathlon.nl): Hele functionele, simpele weekend-/sporttassen voor een fractie van de prijs.”

Gemini, asked: bij welke Nederlandse webshop kan ik het beste een weekendtas bestellen

“Decathlon.nl, vooral interessant voor betaalbare, praktische reisbagage; minder gericht op luxe uitstraling.”

ChatGPT, asked: waar koop ik online een mooie reiskoffer in Nederland

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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