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Decathlon in the Krillo Index

When shoppers in the Netherlands ask ChatGPT and Gemini where to buy tuin en buitenleven, is Decathlon named? This is the answer from our latest monthly measurement, November 2026.

#33

of 88 stores measured

2/30

buying questions where AI names it; the category median is 0

0

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around Decathlon

#31Leen Bakker4/30 #32Kamado Express3/30
#33Decathlon2/30
#34Intertoys2/30 #35Kees Smit Tuinmeubelen2/30
See the full ranking for Tuin en buitenleven

What AI says about Decathlon

“Decathlon.nl, handig voor sportief buitenspeelgoed, bijvoorbeeld voetbaldoelen, badmintonsets, frisbees en watersportartikelen.”

ChatGPT, asked: bij welke webshop in Nederland kan ik buitenspeelgoed voor mijn tuin kopen?

“Decathlon.nl, vooral compacte kinder- en recreatiezwembaden en waterspeelgoed.”

ChatGPT, asked: waar koop ik een opblaasbaar zwembad voor de tuin online in Nederland?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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