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Rum.nl in the Krillo Index

When shoppers in the Netherlands ask ChatGPT and Gemini where to buy wijn en sterke drank, is Rum.nl named? This is the answer from our latest monthly measurement, October 2026.

#21

of 57 stores measured

1/30

buying questions where AI names it; the category median is 1

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around Rum.nl

#19	Wijnkoperij Okhuysen	1/30
#20	Passionforwhisky.com	1/30
#21	Rum.nl	1/30
#22	Mitra	8/30
#23	Van Zuylen	4/30

See the full ranking for Wijn en sterke drank

What AI says about Rum.nl

In the 1 answer that name Rum.nl, AI mentions: premium (1x), wide range (1x), trusted (1x), specialist (1x), quality (1x).

“Voor een groot assortiment rum in Nederland kun je vooral kijken naar: - DrankDozijn.nl, vaak een zeer breed aanbod, van bekende merken tot premium en speciale bottelingen.”

ChatGPT, asked: welke webshop in Nederland heeft een groot assortiment rum?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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