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About You in the Krillo Index

When shoppers in the Netherlands ask ChatGPT and Gemini where to buy wintersport, ski en snowboard, is About You named? This is the answer from our latest monthly measurement, November 2026.

#23

of 58 stores measured

2/35

buying questions where AI names it; the category median is 1

0

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around About You

#21Aktiesport3/35 #22Twinseasons3/35
#23About You2/35
#24Brunotti2/35 #25Absolute-Snow1/35
See the full ranking for Wintersport, ski en snowboard

What AI says about About You

“Zalando (zalando.nl) & About You (aboutyou.nl): Zoek onder de categorie 'Sport > Wintersport'.”

Gemini, asked: bij welke Nederlandse webshop kan ik skipakken kopen?

“Zalando / About You (Beste voor skikleding) Zoek je alleen skikleding (jassen, broeken, thermokleding, handschoenen)?”

Gemini, asked: bij welke Nederlandse webshop kan ik skispullen makkelijk retourneren als ze niet passen?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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Is this your store and do you want it out of the index? Email hello@krilloai.com and we remove it the same day.