#2
of 48 stores measured
The index › the Netherlands › Wintersport, ski en snowboard › Decathlon
Decathlon in the Krillo Index
When shoppers in the Netherlands ask ChatGPT and Gemini where to buy wintersport, ski en snowboard, is Decathlon named? This is the answer from our latest monthly measurement, November 2026.
31/35
buying questions where AI names it; the category median is 1
20
questions where AI recommends it outright
Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.
Around Decathlon
#1Snowcountry33/35
See the full ranking for Wintersport, ski en snowboard
#2Decathlon31/35
#3Duijvestein-winterstore.nl28/35
#4Duijvestein Winterstore28/35
What AI says about Decathlon
In the 55 answers that name Decathlon, AI mentions: low prices (25x), service and advice (5x), quality (5x), trusted (2x), premium (2x).
“In Nederland kun je online een complete ski-outfit kopen bij deze bekende winkels: - Decathlon.nl, voordelig en compleet: ski-jas, skibroek, thermokleding, handschoenen, sokken, helm en skibril.”
ChatGPT, asked: waar kan ik online een compleet ski-outfit kopen in Nederland?
“[Decathlon](https://www.decathlon.nl): Veruit de goedkoopste optie om in één keer klaar te zijn.”
Gemini, asked: waar kan ik online een compleet ski-outfit kopen in Nederland?
“Kleding en accessoires: vergelijk Snowcountry, Bever, Daka en Decathlon.”
ChatGPT, asked: bij welke Nederlandse webshop kan ik het beste wintersportspullen kopen?
Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.
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