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hema.nl in the Krillo Index

When shoppers in the Netherlands ask ChatGPT and Gemini where to buy wonen en interieur, is hema.nl named? This is the answer from our latest monthly measurement, November 2026.

#27

of 263 stores measured

3/35

buying questions where AI names it; the category median is 0

1

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around hema.nl

#25Eijerkamp4/35 #26Dille & Kamille3/35
#27hema.nl3/35
#28Home243/35 #29Table du Sud3/35
See the full ranking for Wonen en interieur

What AI says about hema.nl

In the 4 answers that name hema.nl, AI mentions: low prices (2x), trusted (1x), quality (1x).

“Waarom: HEMA staat bekend om een goede, betrouwbare kwaliteit en een strakke afwerking.”

Gemini, asked: bij welke Nederlandse webshop kan ik het beste gordijnen bestellen?

“…https://www.dille-kamille.nl - HEMA, betaalbare basissets en seizoensprints.”

ChatGPT, asked: welke Nederlandse webshop verkoopt keukentextiel zoals theedoeken en ovenwanten?

“HEMA (hema.nl): Dé klassieker in Nederland.”

Gemini, asked: welke Nederlandse webshop verkoopt keukentextiel zoals theedoeken en ovenwanten?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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