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HEMA in the Krillo Index

When shoppers in the Netherlands ask ChatGPT and Gemini where to buy yoga en pilates, is HEMA named? This is the answer from our latest monthly measurement, November 2026.

#23

of 37 stores measured

2/35

buying questions where AI names it; the category median is 2

0

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around HEMA

#21Matchu Sports4/35 #22Bever3/35
#23HEMA2/35
#24De Yoga Store2/35 #25Bodymotion.nl1/35
See the full ranking for Yoga en pilates

What AI says about HEMA

In the 2 answers that name HEMA, AI mentions: premium (1x).

“HEMA, meestal iets duurder, vaak rond €10–€15.”

ChatGPT, asked: welke Nederlandse webshop heeft de goedkoopste yogamatten?

“HEMA.nl, handig voor basics zoals sporttops, leggings, sokken en onderkleding.”

ChatGPT, asked: waar kan ik in Nederland goedkoop pilateskleding kopen online?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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