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Coolblue in the Krillo Index

When shoppers in the Netherlands ask ChatGPT and Gemini where to buy duurzaam en zero waste, is Coolblue named? This is the answer from our latest monthly measurement, November 2026.

#21

of 51 stores measured

2/35

buying questions where AI names it; the category median is 2

0

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around Coolblue

#19Plastic Free Amsterdam3/35 #20Blokker2/35
#21Coolblue2/35
#22fonQ2/35 #23Het Faire Oosten2/35
See the full ranking for Duurzaam en zero waste

What AI says about Coolblue

“Koffiecenter / Coolblue (coolblue.nl): Verkoopt permanente filters (vaak van kunststof/nylon of RVS) voor reguliere filterkoffiezetapparaten.”

Gemini, asked: welke Nederlandse webshop verkoopt herbruikbare koffiefilters?

“Coolblue | Vaak 2 jaar standaard, maar bij veel modellen kun je een 5- of 10-jarig service-/garantiepakket afsluiten.”

ChatGPT, asked: waar kan ik online duurzame producten kopen met een lange garantie in Nederland?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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