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Jumbo in the Krillo Index

When shoppers in the Netherlands ask ChatGPT and Gemini where to buy duurzaam en zero waste, is Jumbo named? This is the answer from our latest monthly measurement, November 2026.

#24

of 51 stores measured

2/35

buying questions where AI names it; the category median is 2

0

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around Jumbo

#22fonQ2/35 #23Het Faire Oosten2/35
#24Jumbo2/35
#25Kaatje Katoen2/35 #26Nappys.nl2/35
See the full ranking for Duurzaam en zero waste

What AI says about Jumbo

“Albert Heijn (ah.nl) en Jumbo (jumbo.com) verkopen tegenwoordig bijna standaard bamboe tandenborstels (meestal van The Humble Co. of Jordan).”

Gemini, asked: waar kan ik online een bamboe tandenborstel kopen in Nederland?

“…https://www.amazon.nl - Supermarkten online zoals Albert Heijn, Jumbo of Ekoplaza, vaak vooral kleine GFT-/keukenafvalzakjes.”

ChatGPT, asked: waar koop ik in Nederland online een composteerbare vuilniszak?

“Albert Heijn / Jumbo / Picnic: Bij de reguliere online bezorgdiensten kun je ze ook gewoon vinden in het schap met vuilniszakken (meestal van het merk Dumil of eigen merk, herkenbaar aan de groene opdruk).”

Gemini, asked: waar koop ik in Nederland online een composteerbare vuilniszak?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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