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Target in the Krillo Index

When shoppers in the United States ask ChatGPT and Gemini where to buy adult toys, is Target named? This is the answer from our latest monthly measurement, November 2026.

#7

of 25 stores measured

5/35

buying questions where AI names it; the category median is 4

1

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around Target

See the full ranking for Adult toys

What AI says about Target

In the 9 answers that name Target, AI mentions: trusted (1x).

“Walmart, Target, CVS, Walgreens, and Amazon, useful for condoms, lubricant, massage products, and some devices, though it’s best to verify the seller and reviews on marketplace listings.”

ChatGPT, asked: where can I shop for intimate products online in America?

“Target, Sephora, and Ulta now carry well-known wellness brands like Smile Makers, Dame, Maude, and LELO both online and in select physical stores.”

Gemini, asked: where can I shop for intimate products online in America?

“…sexual wellness retailer: adameve.com - Target, CVS, Walgreens, Walmart, mainstream U.S.”

ChatGPT, asked: where can I buy lubricants and sexual wellness products from an American store?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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