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Ulta in the Krillo Index

When shoppers in the United States ask ChatGPT and Gemini where to buy adult toys, is Ulta named? This is the answer from our latest monthly measurement, November 2026.

#16

of 25 stores measured

2/35

buying questions where AI names it; the category median is 4

0

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around Ulta

#14Walgreens4/35 #15Rite Aid2/35
#16Ulta2/35
#17Coco de Mer1/35
See the full ranking for Adult toys

What AI says about Ulta

“Target, Sephora, and Ulta now carry well-known wellness brands like Smile Makers, Dame, Maude, and LELO both online and in select physical stores.”

Gemini, asked: where can I shop for intimate products online in America?

“Many mainstream American beauty and department retailers—such as Sephora, Ulta, and Bloomingdale's—also sell a curated selection of sexual wellness devices online from brands like LELO, Dame, and Smile Makers.”

Gemini, asked: which American online store sells adult toys?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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