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Phaidon in the Krillo Index

When shoppers in the United States ask ChatGPT and Gemini where to buy art and posters, is Phaidon named? This is the answer from our latest monthly measurement, October 2026.

#21

of 51 stores measured

2/35

buying questions where AI names it; the category median is 1

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around Phaidon

#19	displate.com	3/35
#20	MoviePosters.com	3/35
#21	Phaidon	2/35
#22	Sonic Editions	2/35
#23	Criterion	1/35

See the full ranking for Art and posters

What AI says about Phaidon

“Museum and gallery shops These are ideal if you want well-produced reproductions of famous artwork: - The Met Store - MoMA Design Store - Art Institute of Chicago Shop - Smithsonian Store - National Gallery of Art shop - Tate Shop and...”

ChatGPT, asked: where can I buy art prints online in the US?

“Phaidon / art-book publisher sources and museum licensing collections, Useful when you want recognizable cultural references without buying original art.”

ChatGPT, asked: where should a professional interior designer buy art prints online in the US?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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