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Sony in the Krillo Index

When shoppers in the United States ask ChatGPT and Gemini where to buy audio and headphones, is Sony named? This is the answer from our latest monthly measurement, October 2026.

#18

of 42 stores measured

1/35

buying questions where AI names it; the category median is 1

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around Sony

#16	World Wide Stereo	2/35
#17	Bang & Olufsen	1/35
#18	Sony	1/35
#19	Fluance	1/35
#20	RSL Speakers	1/35

See the full ranking for Audio and headphones

What AI says about Sony

“Trust factor: They have the most generous return policy in retail, allowing you to return electronics months later if you aren't satisfied.”

Gemini, asked: Where in the US can I shop online for surround sound systems and trust the seller?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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