#3
of 63 stores measured
The index › the United States › Baby gear › Costco
Costco in the Krillo Index
When shoppers in the United States ask ChatGPT and Gemini where to buy baby gear, is Costco named? This is the answer from our latest monthly measurement, November 2026.
11/35
buying questions where AI names it; the category median is 0
7
questions where AI recommends it outright
Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.
Around Costco
See the full ranking for Baby gearWhat AI says about Costco
In the 17 answers that name Costco, AI mentions: premium (3x), low prices (2x), fast delivery (1x), quality (1x), service and advice (1x).
“…https://www.costco.com https://www.samsclub.com - Thrive Market, organic and natural baby foods, snacks, personal care products, and household items; membership-based.”
ChatGPT, asked: where can I buy baby care products online in the United States?
“Costco ([costco.com](https://www.costco.com)): Excellent prices on bulk diapers (Huggies and their proprietary Kirkland brand), baby wipes, and formula.”
Gemini, asked: where can I buy baby care products online in the United States?
“Costco, costco.com Good bulk pricing, especially on Kirkland diapers and formula; membership usually required.”
ChatGPT, asked: where can I order baby formula and diapers online in the US?
Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.
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