#14
of 63 stores measured
The index › the United States › Baby gear › REI
REI in the Krillo Index
When shoppers in the United States ask ChatGPT and Gemini where to buy baby gear, is REI named? This is the answer from our latest monthly measurement, November 2026.
2/35
buying questions where AI names it; the category median is 0
1
questions where AI recommends it outright
Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.
Around REI
See the full ranking for Baby gearWhat AI says about REI
In the 2 answers that name REI, AI mentions: premium (1x).
“| Bigger-ticket items, diaper/wipe bundles, some strollers and nursery items | | REI | One-year return window for most members/non-members, with free return shipping on qualifying orders/returns.”
ChatGPT, asked: where can I buy baby gear online in the US with free and easy returns?
“Best for Active/Jogging Strollers: REI If you are buying a rugged or jogging stroller (such as Thule, BOB, or Burley), buying through REI is the safest option.”
Gemini, asked: which American website offers the best warranty on baby strollers and car seats?
Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.
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