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Sam's Club in the Krillo Index

When shoppers in the United States ask ChatGPT and Gemini where to buy baby gear, is Sam's Club named? This is the answer from our latest monthly measurement, November 2026.

#7

of 63 stores measured

7/35

buying questions where AI names it; the category median is 0

3

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around Sam's Club

See the full ranking for Baby gear

What AI says about Sam's Club

“…https://www.costco.com https://www.samsclub.com - Thrive Market, organic and natural baby foods, snacks, personal care products, and household items; membership-based.”

ChatGPT, asked: where can I buy baby care products online in the United States?

“Sam’s Club ([samsclub.com](https://www.samsclub.com)): Similar to Costco, offering bulk savings on name brands and their store brand (Member's Mark).”

Gemini, asked: where can I buy baby care products online in the United States?

“Sam’s Club, samsclub.com Bulk diapers, wipes, and formula; membership generally required.”

ChatGPT, asked: where can I order baby formula and diapers online in the US?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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