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The Tot in the Krillo Index

When shoppers in the United States ask ChatGPT and Gemini where to buy baby gear, is The Tot named? This is the answer from our latest monthly measurement, November 2026.

#22

of 63 stores measured

2/35

buying questions where AI names it; the category median is 0

0

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around The Tot

#20Kohl’s2/35 #21Rite Aid2/35
#22The Tot2/35
#23UPS Store2/35 #24Kroger1/35
See the full ranking for Baby gear

What AI says about The Tot

“[The Tot](https://www.thetot.com): Every product on their site must pass the "Tot Test," meaning it is vetted to be free of dozens of harmful chemicals (BPA, phthalates, toxic flame retardants, etc.).”

Gemini, asked: I usually just go to big general retailers but where can I find a specialized US online store for baby products?

“The Tot, design-forward baby and kids shop with an emphasis on “cleaner” materials and stylish essentials.”

ChatGPT, asked: which smaller or independent US webshop sells quality baby gear instead of just the giant marketplaces?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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Is this your store and do you want it out of the index? Email hello@krilloai.com and we remove it the same day.