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Shutterfly in the Krillo Index

When shoppers in the United States ask ChatGPT and Gemini where to buy baby gifts, is Shutterfly named? This is the answer from our latest monthly measurement, October 2026.

of 44 stores measured

9/35

buying questions where AI names it; the category median is 1

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around Shutterfly

#1	PersonalizationMall.com	25/35
#2	Shutterfly	9/35
#3	I See Me!	10/35
#4	Things Remembered	8/35

See the full ranking for Baby gifts

What AI says about Shutterfly

In the 14 answers that name Shutterfly, AI mentions: premium (1x), fast delivery (1x), trusted (1x), low prices (1x).

“For printed announcement cards, Minted or Shutterfly are usually the easiest choices.”

ChatGPT, asked: Where can I order a custom birth announcement gift online in the United States?

“Other common options include Personalization Mall, Uncommon Goods, Shutterfly, and baby retailers such as Pottery Barn Kids.”

ChatGPT, asked: Where do most Americans shop online for personalized newborn gifts?

“Shutterfly: The go-to for photo-centric newborn gifts, such as custom photo storybooks, personalized family calendars, and canvas prints.”

Gemini, asked: Where do most Americans shop online for personalized newborn gifts?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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