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CB2 in the Krillo Index

When shoppers in the United States ask ChatGPT and Gemini where to buy bedding and linens, is CB2 named? This is the answer from our latest monthly measurement, November 2026.

#18

of 29 stores measured

2/35

buying questions where AI names it; the category median is 2

0

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around CB2

#16Marshalls3/35 #17Bloomingdale's2/35
#18CB22/35
#19Half Price Drapes2/35 #20Kohl’s2/35
See the full ranking for Bedding and linens

What AI says about CB2

In the 2 answers that name CB2, AI mentions: premium (1x).

“[Crate & Barrel](https://www.crateandbarrel.com/) / [CB2](https://www.cb2.com/): Ideal for modern, minimalist, and tailored looks with rich, moody colors.”

Gemini, asked: where should I shop online for duvet covers and pillowcases in the United States?

“For High-End Modern and Neutral Basics: CB2 / Crate & Barrel / West Elm”

Gemini, asked: which online store in the US has a wide range of decorative throw pillows?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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