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Costco in the Krillo Index

When shoppers in the United States ask ChatGPT and Gemini where to buy bedding and linens, is Costco named? This is the answer from our latest monthly measurement, November 2026.

#2

of 29 stores measured

15/35

buying questions where AI names it; the category median is 2

7

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around Costco

See the full ranking for Bedding and linens

What AI says about Costco

In the 21 answers that name Costco, AI mentions: premium (6x), quality (6x), low prices (5x), trusted (3x), service and advice (1x).

“…https://www.target.com - Costco, Often carries solid-value sheet sets from brands such as Kirkland Signature, Hotel Signature, or seasonal premium labels.”

ChatGPT, asked: where can I buy good quality bed sheets online in the US?

“Other strong choices depending on priority: | Store | Best for | Typical downside | |---|---|---| | Macy’s | Best overall quality-to-sale-price balance | Regular prices can look high without a promotion | | Target | Best affordable,...”

ChatGPT, asked: which American online store sells the best bed-in-a-bag sets?

“Costco, costco.com Occasionally stocks Egyptian cotton sheet sets, often at good value, though inventory changes frequently.”

ChatGPT, asked: where can I order Egyptian cotton sheets online in America?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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