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Urban Outfitters Home in the Krillo Index

When shoppers in the United States ask ChatGPT and Gemini where to buy bedding and linens, is Urban Outfitters Home named? This is the answer from our latest monthly measurement, October 2026.

#13

of 16 stores measured

1/35

buying questions where AI names it; the category median is 2

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around Urban Outfitters Home

#11	Half Price Drapes	2/35
#12	Snowe	1/35
#13	Urban Outfitters Home	1/35

See the full ranking for Bedding and linens

What AI says about Urban Outfitters Home

“| | Modern colors and patterns | Schoolhouse, West Elm, Anthropologie, Urban Outfitters Home, Piglet in Bed | Better for prints, earthy colors, vintage-inspired styles, and decorative looks.”

ChatGPT, asked: where should I shop online for duvet covers and pillowcases in the United States?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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