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Pets at Home in the Krillo Index

When shoppers in the United States ask ChatGPT and Gemini where to buy cat supplies, is Pets at Home named? This is the answer from our latest monthly measurement, October 2026.

#13

of 28 stores measured

2/35

buying questions where AI names it; the category median is 1

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around Pets at Home

#11	Hauspanther	3/35
#12	Modkat	2/35
#13	Pets at Home	2/35
#14	Pet-Valu	2/35
#15	Armarkat	1/35

See the full ranking for Cat supplies

What AI says about Pets at Home

“If you are in the UK or Europe: Look at Zooplus (the equivalent to Chewy, widely considered the best for price and selection) or Pets at Home (UK).”

Gemini, asked: Which online store should I use to buy everything my new cat needs?

“UK & Europe: [Zooplus](https://www.zooplus.com) or [Pets at Home](https://www.petsathome.com) (huge selection of European food brands, fast regional shipping).”

Gemini, asked: Where can I shop online for cat food, toys, and accessories all in one place?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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