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Boden in the Krillo Index

When shoppers in the United States ask ChatGPT and Gemini where to buy children's clothing, is Boden named? This is the answer from our latest monthly measurement, October 2026.

of 51 stores measured

2/35

buying questions where AI names it; the category median is 1

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around Boden

#7	tea-collection.com	7/35
#8	French Toast	3/35
#9	Boden	2/35
#10	janieandjack.com	2/35
#11	Gerber Childrenswear	1/35

See the full ranking for Children's clothing

What AI says about Boden

“Mini Boden (Boden USA): A British brand beloved in the US.”

Gemini, asked: where can I buy quality kids outfits online in the United States

“Why trust them: Their kids' line (Mini Boden) is famous for whimsical, vibrant designs and thick, indestructible fabrics, especially their knee-patch pants and appliques.”

Gemini, asked: which US website can I trust to buy clothes for my kids

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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