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Costco in the Krillo Index

When shoppers in the United States ask ChatGPT and Gemini where to buy coffee and tea, is Costco named? This is the answer from our latest monthly measurement, November 2026.

#2

of 41 stores measured

7/35

buying questions where AI names it; the category median is 1

4

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around Costco

See the full ranking for Coffee and tea

What AI says about Costco

In the 11 answers that name Costco, AI mentions: premium (1x), low prices (1x).

“Costco.com: Highly popular for bulk-buying premium whole beans (like Kirkland Signature, Peet's, and Starbucks) at a discount.”

Gemini, asked: where do most Americans buy their coffee online

“Instacart, often fastest overall: same-day delivery, sometimes within 1–2 hours, from local supermarkets, Costco, Target, etc.”

ChatGPT, asked: which American webshop delivers coffee the fastest

“If you mean the easiest policy overall—not necessarily a dedicated coffee shop—Costco.com is hard to beat: its satisfaction guarantee and ability to return online purchases at a warehouse are usually simpler than specialty-roaster policies.”

ChatGPT, asked: which US online coffee store has the easiest return policy

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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