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Tazo in the Krillo Index

When shoppers in the United States ask ChatGPT and Gemini where to buy coffee and tea, is Tazo named? This is the answer from our latest monthly measurement, October 2026.

#31

of 55 stores measured

1/35

buying questions where AI names it; the category median is 1

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around Tazo

#29	parlorcoffee.com	1/35
#30	stumptowncoffee.com	1/35
#31	Tazo	1/35
#32	Teabox	1/35
#33	What-Cha	1/35

See the full ranking for Coffee and tea

What AI says about Tazo

“Why it’s great: Founded in Portland, Oregon, by the late tea legend Steven Smith (who also founded Tazo and Stash), this company crafts teas with culinary precision.”

Gemini, asked: where is the best place to buy coffee and tea online in the US

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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