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Best Buy in the Krillo Index

When shoppers in the United States ask ChatGPT and Gemini where to buy computers and accessories, is Best Buy named? This is the answer from our latest monthly measurement, November 2026.

#1

of 42 stores measured

31/35

buying questions where AI names it; the category median is 1

22

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around Best Buy

See the full ranking for Computers and accessories

What AI says about Best Buy

In the 56 answers that name Best Buy, AI mentions: low prices (6x), trusted (6x), sustainable (5x), fast delivery (3x), premium (2x).

“For most people in the US, Best Buy is usually the best all-around place to buy a laptop online.”

ChatGPT, asked: Where is the best place to buy a laptop online in the US?

“Why it’s great: Best Buy offers a great balance of online convenience and physical store support.”

Gemini, asked: Where is the best place to buy a laptop online in the US?

“Good American websites for computer accessories include: - Best Buy, best for mainstream accessories like keyboards, mice, webcams, monitors, cables, and easy in-store returns.”

ChatGPT, asked: Which American website should I use to buy computer accessories?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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