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CDW in the Krillo Index

When shoppers in the United States ask ChatGPT and Gemini where to buy computers and accessories, is CDW named? This is the answer from our latest monthly measurement, October 2026.

of 30 stores measured

2/35

buying questions where AI names it; the category median is 1

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around CDW

#4	Dell Refurbished	3/35
#5	Performance-PCs	3/35
#6	CDW	2/35
#7	Divinikey	2/35
#8	MechanicalKeyboards.com	2/35

See the full ranking for Computers and accessories

What AI says about CDW

In the 3 answers that name CDW, AI mentions: trusted (1x), sustainable (1x).

“| | IT hardware, networking, and business-grade accessories | CDW | Good for growing businesses that need help choosing equipment, Microsoft licensing, network gear, deployment, or managed IT services.”

ChatGPT, asked: Where should a small business owner in the US buy computers and office accessories online?

“CDW (cdw.com): The heavyweight of business tech procurement.”

Gemini, asked: Where should a small business owner in the US buy computers and office accessories online?

“Business, professional, and enterprise hardware - CDW, [cdw.com](https://www.cdw.com) Major U.S.”

ChatGPT, asked: Are there any American online stores focused on computers besides the big general shopping sites?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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