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Costco in the Krillo Index

When shoppers in the United States ask ChatGPT and Gemini where to buy computers and accessories, is Costco named? This is the answer from our latest monthly measurement, November 2026.

#5

of 42 stores measured

14/35

buying questions where AI names it; the category median is 1

8

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around Costco

See the full ranking for Computers and accessories

What AI says about Costco

In the 23 answers that name Costco, AI mentions: low prices (3x), premium (2x), sustainable (2x), trusted (2x), specialist (1x).

“Why: - Broad selection across budget, gaming, business, and Apple laptops - Frequent sales and price matching - Easy returns and local stores if you need pickup, exchanges, or service - Open-box deals can be excellent value - Clear...”

ChatGPT, asked: Where is the best place to buy a laptop online in the US?

“Best for Warranty and Protection: Costco”

Gemini, asked: Where is the best place to buy a laptop online in the US?

“Costco, https://www.costco.com Often includes extended warranties and bundles; membership may be required.”

ChatGPT, asked: Where can I buy a desktop computer online in the United States?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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