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Target in the Krillo Index

When shoppers in the United States ask ChatGPT and Gemini where to buy computers and accessories, is Target named? This is the answer from our latest monthly measurement, November 2026.

#12

of 42 stores measured

2/35

buying questions where AI names it; the category median is 1

1

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around Target

See the full ranking for Computers and accessories

What AI says about Target

“When it comes to return policies for laptops in the US, Costco is widely considered the absolute best, followed closely by Target (with a Circle Card) and Amazon.”

Gemini, asked: Which US webshop offers the best return policy for laptops?

“Price Match: Best Buy, Target, and Micro Center will price-match major competitors (like Amazon and Walmart) as long as the exact model number is shipped and sold by the competitor.”

Gemini, asked: Which American online store sells laptops at the lowest prices?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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