Sur La Table in the Krillo Index
When shoppers in the United States ask ChatGPT and Gemini where to buy cookware, is Sur La Table named? This is the answer from our latest monthly measurement, October 2026.
Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.
Around Sur La Table
| #1 | Sur La Table | 26/35 |
| #2 | WebstaurantStore | 19/35 |
| #3 | Lodge Cast Iron | 13/35 |
See the full ranking for Cookware
What AI says about Sur La Table
In the 39 answers that name Sur La Table, AI mentions: premium (17x), service and advice (2x), trusted (2x), low prices (1x).
“But the best place depends on what you’re buying: | Need | Best place | Why | |---|---|---| | Best all-around selection/service | Williams Sonoma | Premium brands, good assortment, sales, gifts/registry support | | Best value on premium...”
ChatGPT, asked: Where is the best place to buy cookware online in the US?
“Sur La Table: Very similar to Williams Sonoma, but often runs slightly better clearance/warehouse sales on major French and American brands.”
Gemini, asked: Where is the best place to buy cookware online in the US?
“Sur La Table, Similar premium range, with regular sales on stainless steel, nonstick, and cast iron sets.”
ChatGPT, asked: Where can I buy a good set of pots and pans online?
Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.
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