Bluemercury in the Krillo Index
When shoppers in the United States ask ChatGPT and Gemini where to buy cosmetics and personal care, is Bluemercury named? This is the answer from our latest monthly measurement, October 2026.
Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.
Around Bluemercury
| #6 | LovelySkin | 4/35 |
| #7 | Camera Ready Cosmetics | 3/35 |
| #8 | Bluemercury | 8/35 |
| #9 | The Detox Market | 6/35 |
| #10 | Soko Glam | 5/35 |
See the full ranking for Cosmetics and personal care
What AI says about Bluemercury
In the 10 answers that name Bluemercury, AI mentions: premium (3x), quality (2x), trusted (1x).
“Bluemercury, Strong selection of luxury and skincare-focused beauty brands, including Laura Mercier, RMS Beauty, Hourglass, and Chantecaille.”
ChatGPT, asked: where can I buy high-quality makeup online in the United States?
“[Bluemercury](https://www.bluemercury.com): A luxury, spa-oriented beauty retailer (owned by Macy's) with a highly curated selection of prestige makeup and skincare (Lune+Aster, Trish McEvoy, Hourglass).”
Gemini, asked: where can I buy high-quality makeup online in the United States?
“Bluemercury: A luxury beauty and grooming retailer (owned by Macy’s) focusing on high-end, spa-quality brands like Molton Brown, Kiehl's, and Jack Black.”
Gemini, asked: where can I shop online for personal care and grooming products in the US?
Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.
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