Marshalls in the Krillo Index
When shoppers in the United States ask ChatGPT and Gemini where to buy cosmetics and personal care, is Marshalls named? This is the answer from our latest monthly measurement, October 2026.
Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.
Around Marshalls
| #15 | Scent Split | 1/35 |
| #16 | Shop Miss A | 1/35 |
| #17 | Marshalls | 6/35 |
| #18 | Saks Fifth Avenue | 4/35 |
| #19 | Integrity Botanicals | 2/35 |
See the full ranking for Cosmetics and personal care
What AI says about Marshalls
In the 6 answers that name Marshalls, AI mentions: premium (2x), low prices (2x), quality (1x).
“…brand stores | Better selection of Asian beauty brands, though shipping can be slower | | Deals and bulk sizes | Costco, Sam’s Club, TJ Maxx/Marshalls online | Can be excellent value, but selection changes frequently | A few shopping...”
ChatGPT, asked: where should I shop online for hair care products in the US?
“…beautybay.com - TJ Maxx / Marshalls online, Can have steep discounts on recognizable brands, but inventory changes constantly and products may be older collections.”
ChatGPT, asked: where can I buy affordable makeup online in the US without sacrificing quality?
“Maxx / Marshalls (Online) Many people don't realize T.J.”
Gemini, asked: which US online store gives you the most value for money on hair care products?
Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.
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