KRILLOINDEX

where is the best place to buy skincare products online in the US?

We asked ChatGPT and Gemini this exact question in October 2026, as a shopper in the United States would. These are the stores they named, most named first.

Not on this list? See which questions you lose.

See which buying questions AI answers with another store instead of yours. Free, no account.

The stores AI named

  1. Sephora
  2. Ulta Beauty
  3. Dermstore
  4. Target
  5. Walmart
  6. Stylevana
  7. YesStyle
  8. Olive Young Global
  9. Soko Glam
  10. Credo Beauty
  11. Nordstrom
  12. Paula's Choice
  13. The Ordinary
  14. Glossier

From our monthly measurement for cosmetics and personal care in the United States. Marketplaces and platforms are left out. AI answers change; this is a snapshot, not an endorsement. How we measure.

See the full ranking for cosmetics and personal care ›

Other questions shoppers ask

Is AI sending these shoppers to someone else?

See the buying questions where AI names another store instead of yours, and what to change. Free, no account.

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