KRILLOINDEX

where can I buy high-quality makeup online in the United States?

We asked ChatGPT and Gemini this exact question in October 2026, as a shopper in the United States would. These are the stores they named, most named first.

Not on this list? See which questions you lose.

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The stores AI named

  1. Sephora
  2. Ulta Beauty
  3. Nordstrom Beauty
  4. Bluemercury
  5. Beautylish
  6. Dermstore
  7. Pat McGrath Labs
  8. Natasha Denona
  9. Lisa Eldridge
  10. Merit
  11. Kosas
  12. Tower 28
  13. Saie
  14. Makeup by Mario
  15. Nordstrom

From our monthly measurement for cosmetics and personal care in the United States. Marketplaces and platforms are left out. AI answers change; this is a snapshot, not an endorsement. How we measure.

See the full ranking for cosmetics and personal care ›

Other questions shoppers ask

Is AI sending these shoppers to someone else?

See the buying questions where AI names another store instead of yours, and what to change. Free, no account.

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