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CB2 in the Krillo Index

When shoppers in the United States ask ChatGPT and Gemini where to buy dinnerware, is CB2 named? This is the answer from our latest monthly measurement, November 2026.

#12

of 45 stores measured

9/35

buying questions where AI names it; the category median is 3

1

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around CB2

See the full ranking for Dinnerware

What AI says about CB2

In the 10 answers that name CB2, AI mentions: quality (2x).

“CB2, More contemporary, sculptural, and trend-conscious—good for colored glass, marble, metallics, and sleek place settings.”

ChatGPT, asked: where should I shop online for nice table settings in America

“[CB2](https://www.cb2.com/): Crate & Barrel’s edgier sibling.”

Gemini, asked: where should I shop online for nice table settings in America

“CB2 is great for trendy, sculptural pieces, while Crate & Barrel carries reputable brands like Robert Welch and their own high-quality private label lines.”

Gemini, asked: where can I buy quality flatware online in the United States

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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