#5
of 45 stores measured
The index › the United States › Dinnerware › Costco
Costco in the Krillo Index
When shoppers in the United States ask ChatGPT and Gemini where to buy dinnerware, is Costco named? This is the answer from our latest monthly measurement, November 2026.
9/35
buying questions where AI names it; the category median is 3
5
questions where AI recommends it outright
Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.
Around Costco
#3WebstaurantStore12/35
#4replacements.com10/35
See the full ranking for Dinnerware
#5Costco9/35
#6Food5211/35
#7FiestaFactoryDirect4/35
What AI says about Costco
In the 11 answers that name Costco, AI mentions: low prices (4x), quality (3x), trusted (2x), premium (1x).
“Other strong choices depend on what you want: | Best for | Retailer | Why | |---|---|---| | Best overall / everyday modern | Crate & Barrel | Well-designed durable sets, lots of coordinating pieces, replacements available | | Best value...”
ChatGPT, asked: where is the best place to buy dinnerware sets online in the US
“Costco.com, value multipacks and recognizable brands, though a smaller selection”
ChatGPT, asked: where do most Americans buy their tableware online
“Costco / Sam’s Club, good value for larger sets and name-brand dinnerware, though selection changes frequently.”
ChatGPT, asked: where do people in the US shop online for everyday dishes
Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.
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