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Fable Home in the Krillo Index

When shoppers in the United States ask ChatGPT and Gemini where to buy dinnerware, is Fable Home named? This is the answer from our latest monthly measurement, October 2026.

of 46 stores measured

6/35

buying questions where AI names it; the category median is 1

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around Fable Home

#3	East Fork	9/35
#4	replacements.com	10/35
#5	Fable Home	6/35
#6	Food52	11/35
#7	lenox.com	10/35

See the full ranking for Dinnerware

What AI says about Fable Home

“[Fable Home](https://fablehome.co/): Known for sustainably crafted, artisan ceramics from Portugal.”

Gemini, asked: where should I shop online for nice table settings in America

“Best Modern Direct-to-Consumer: Fable Home & Made In”

Gemini, asked: which US online store sells reliable dinnerware

“The Best Modern / "Aesthetic" DTC: Fable Home”

Gemini, asked: which US online store is best for someone buying their first complete dinnerware set

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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