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Macy's in the Krillo Index

When shoppers in the United States ask ChatGPT and Gemini where to buy dinnerware, is Macy's named? This is the answer from our latest monthly measurement, November 2026.

#8

of 45 stores measured

15/35

buying questions where AI names it; the category median is 3

1

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around Macy's

See the full ranking for Dinnerware

What AI says about Macy's

In the 20 answers that name Macy's, AI mentions: trusted (1x), premium (1x).

“Fiesta Tableware (via FiestaFactoryDirect or Macy's)”

Gemini, asked: where is the best place to buy dinnerware sets online in the US

“Macy’s: While department stores have declined, Macy's website remains a powerhouse for traditional tableware brands (Noritake, Fiesta, Villeroy & Boch) and bridal registries.”

Gemini, asked: where do most Americans buy their tableware online

“Best for Traditional / Formal Dinnerware: Macy's”

Gemini, asked: which US online store sells reliable dinnerware

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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